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In the past year during this increasingly difficult real estate market, an interesting pattern has emerged in Southern and Central Marin by top agents leaving the older, more established brokerages (Coldwell Banker, McGuire, Frank Howard Allen, Pacific Union, among others) and affiliating with brokerages with more robust marketing capabilities, as in the case of Decker Bullock Sotheby’s—a brokerage that has merged with an international clearing house providing home sellers a platform to access a global networks of home buyers.
Interestingly, many of the top 100 agents in Marin have changed firms this year. In one case, a newly franchised Central Marin brokerage with almost no national and international marketing footprint, has claimed a slew of these top agents.
There are a plethora of reasons why the number of homes sold has fallen so precipitously in the last year. It is possible that one of the reasons unit sales are dropping is that agents are having a difficult time articulating value to would-be home buyers. In a declining market, home buyers are anxious and need pertinent historical data, insight and long term vision into the real estate market in which they are investing.
When selecting a listing agent for your home, simply picking a past top agent, or a friend of a friend may not best serve your bottom line. The work habits most realtors have evolved over the last 10 years of fairly easy selling are not translating well to selling homes in this environment—as recent home sales data shows so painfully.
A key to selecting a listing agent is finding a team with diverse skill sets: one that knows relevant market data; who can create a flawless home marketing plan and execute it; who are able to articulate current economic issues as they relate to home buyers; and who can provide a logical line of reasoning as to why Marin Real Estate is a safe place to invest one’s nest egg over time—which it certainly is!
We, The DuPont Group at Decker Bullock Sotheby’s, has thrived in this changing market, claiming 2008 as our best year yet and we strive to earn your business through hard work, skillful marketing, deductive and logical insight into the markets in which we specialize. Please call us or refer us to anyone you know that might need our help.
Marin Realtors, Brokers and Agent Consolidation
In the past year during this increasingly difficult real estate market, an interesting pattern has emerged in Southern and Central Marin by top agents leaving the older, more established brokerages (Coldwell Banker, McGuire, Frank Howard Allen, Pacific Union, among others) and affiliating with brokerages with more robust marketing capabilities, as in the case of Decker Bullock Sotheby’s—a brokerage that has merged with an international clearing house providing home sellers a platform to access a global networks of home buyers.
Interestingly, many of the top 100 agents in Marin have changed firms this year. In one case, a newly franchised Central Marin brokerage with almost no national and international marketing footprint, has claimed a slew of these top agents.
There are a plethora of reasons why the number of homes sold has fallen so precipitously in the last year. It is possible that one of the reasons unit sales are dropping is that agents are having a difficult time articulating value to would-be home buyers. In a declining market, home buyers are anxious and need pertinent historical data, insight and long term vision into the real estate market in which they are investing.
When selecting a listing agent for your home, simply picking a past top agent, or a friend of a friend may not best serve your bottom line. The work habits most realtors have evolved over the last 10 years of fairly easy selling are not translating well to selling homes in this environment—as recent home sales data shows so painfully.
A key to selecting a listing agent is finding a team with diverse skill sets: one that knows relevant market data; who can create a flawless home marketing plan and execute it; who are able to articulate current economic issues as they relate to home buyers; and who can provide a logical line of reasoning as to why Marin Real Estate is a safe place to invest one’s nest egg over time—which it certainly is!
We, The DuPont Group at Decker Bullock Sotheby’s, has thrived in this changing market, claiming 2008 as our best year yet and we strive to earn your business through hard work, skillful marketing, deductive and logical insight into the markets in which we specialize. Please call us or refer us to anyone you know that might need our help.